Julie Morgan is a dynamic force in the realm of brand and product management at Lucasfilm, where her extensive 20-year background in the entertainment industry shines through. With a rich tapestry of experience spanning television, motion pictures, theme parks, and merchandise divisions for leading companies,...
Julie Morgan is a dynamic force in the realm of brand and product management at Lucasfilm, where her extensive 20-year background in the entertainment industry shines through. With a rich tapestry of experience spanning television, motion pictures, theme parks, and merchandise divisions for leading companies, Julie has cultivated a unique expertise that allows her to navigate the complexities of cross-franchise management within the Disney ecosystem. Her current role involves upholding a comprehensive understanding of intellectual properties across Disney/Pixar, Lucasfilm, Fox, National Geographic, and Marvel, ensuring that each brand's essence is preserved and effectively communicated.
Julie is instrumental in training licensees on the Online Product Approval system, a critical tool that streamlines the product development process while maintaining brand integrity. Her daily responsibilities include reviewing contracts and collaborating closely with corporate legal teams to address property and character rights, as well as actor likeness issues. This meticulous governance ensures that all licensed products not only meet the high standards of Lucasfilm but also resonate with diverse audiences.
Her exceptional interpersonal communication skills allow her to engage effectively with a wide range of stakeholders, from licensees to internal teams, fostering collaboration and innovation. Julie's astute business acumen, combined with her genuine warmth, enables her to maintain sensitivity to the diverse groups she interacts with. Whether she’s spearheading marketing initiatives, managing media engagement, or leading event management efforts, Julie’s persuasive and charismatic presence makes her a standout representative for the Lucasfilm brand. Her commitment to excellence and passion for storytelling continue to drive her success in this ever-evolving industry.
