Julie Leenders is a seasoned senior executive with over 15 years of experience in the dynamic landscape of credit business development. As the Director of Credit Business Development at The Exchange, Julie plays a pivotal role in driving the growth of credit programs by leveraging...
Julie Leenders is a seasoned senior executive with over 15 years of experience in the dynamic landscape of credit business development. As the Director of Credit Business Development at The Exchange, Julie plays a pivotal role in driving the growth of credit programs by leveraging her extensive expertise in communication, marketing, and loyalty strategies. Her current focus is on cultivating robust interagency relationships and identifying innovative business channels that align with The Exchange's strategic objectives.
In her role, Julie directs comprehensive analyses and planning initiatives that underpin growth strategies, ensuring that all aspects—from negotiating strategies to integration feasibility—are meticulously evaluated. Her keen understanding of risk exposure and partner needs allows her to craft tailored solutions that not only meet but exceed stakeholder expectations. Julie’s ability to synthesize complex data into actionable insights is instrumental in enhancing customer engagement and building brand recognition within the competitive retail landscape.
Key projects under her leadership include the development of targeted marketing campaigns that integrate cross-functional team efforts, driving increased sales and customer acquisition. Her skills in advertising, management, and copywriting enable her to communicate effectively with diverse audiences, fostering strong partner relationships that are essential for sustainable growth. With a proven track record in video production and budget management, Julie continues to push the boundaries of what is possible in credit business development, positioning The Exchange as a leader in the industry.
