Julie Hicks serves as the Marketing Director at Nu Star, Inc., where she leverages her extensive expertise in consumer marketing and B2B strategies to drive brand growth and enhance market presence. With a robust background in packaged goods marketing, Julie has successfully spearheaded key projects...
Julie Hicks serves as the Marketing Director at Nu Star, Inc., where she leverages her extensive expertise in consumer marketing and B2B strategies to drive brand growth and enhance market presence. With a robust background in packaged goods marketing, Julie has successfully spearheaded key projects that align with the company's vision of innovation and excellence. Her role encompasses the development and execution of comprehensive brand strategies, promotional campaigns, and content creation for both the website and social media platforms, ensuring that Nu Star's messaging resonates with diverse audiences.
One of Julie's standout projects involved leading a cross-functional team to launch a new product line that not only met consumer demands but also positioned Nu Star as a leader in the outdoor goods sector. Her adeptness in market research and product development allowed her to identify emerging trends and consumer preferences, which informed the product's features and marketing approach. Additionally, Julie plays a critical role in key customer support and selling activities, fostering strong relationships that enhance customer loyalty and drive sales growth.
Her skills in business planning and development, coupled with her P&L responsibility, enable her to make data-driven decisions that support the company's strategic initiatives. Julie's proficiency in email marketing and international project management further amplifies her impact, as she navigates complex market landscapes to deliver compelling campaigns that resonate on a global scale. With a commitment to excellence and a passion for innovation, Julie Hicks continues to elevate Nu Star, Inc.'s brand presence and market performance.
