Julie Heflin serves as the Director of Content at the University of Louisville, where she plays a pivotal role in shaping the institution's narrative through strategic communications and innovative content development. With a robust background in communications, public relations, and marketing, Julie leads the Office...
Julie Heflin serves as the Director of Content at the University of Louisville, where she plays a pivotal role in shaping the institution's narrative through strategic communications and innovative content development. With a robust background in communications, public relations, and marketing, Julie leads the Office of Communications & Marketing's content and social media team, ensuring that the university's messaging is not only cohesive but also resonates with diverse audiences. Her expertise in news writing, press releases, and web content writing allows her to craft compelling stories that highlight the university's achievements and initiatives.
In her current role, Julie oversees the strategic placement of digital and social media content, acting as a liaison between various campus units to foster collaboration and ensure alignment with the university's overarching goals. She serves as the editor and publisher of content on uoflnews.com, utilizing her proficiency in WordPress to maintain a dynamic online presence that engages the university community and beyond. Additionally, Julie produces a weekly newsletter that curates essential updates and highlights, further enhancing the university's communication efforts.
Her strong organizational planning and interpersonal skills enable her to build effective, productive working relationships across departments, facilitating a culture of teamwork and shared vision. Julie's commitment to excellence in public relations and creative writing not only enhances the university's brand but also contributes to a vibrant campus culture where stories of innovation and success are celebrated. Through her leadership, the University of Louisville continues to strengthen its position as a leader in higher education, effectively communicating its mission and values to a global audience.
