Julie Cameron serves as the Director of Global Visual Merchandising at Aveda, where she leverages her extensive career in Creative Services to elevate the brand's retail presence across North America and beyond. With a robust background in visual merchandising, Julie is adept at integrating innovative...
Julie Cameron serves as the Director of Global Visual Merchandising at Aveda, where she leverages her extensive career in Creative Services to elevate the brand's retail presence across North America and beyond. With a robust background in visual merchandising, Julie is adept at integrating innovative marketing and merchandising strategies that resonate with Aveda's commitment to sustainability and holistic beauty. Her role encompasses the oversight of visual presentation for 130 Aveda Experience Centers and over 5,000 affiliate salons and institutes worldwide, ensuring that each location reflects the brand's ethos and engages customers effectively.
Julie is passionate about project design and creative problem-solving, which she applies to create captivating in-store and salon environments that change seasonally, keeping the customer experience fresh and inviting. She excels in coordinating large-scale national leadership events, orchestrating thematic environments and presentation materials for multi-day conferences that host over 250 executives. Her ability to manage cross-functional teams through effective communication and negotiation has been pivotal in executing these complex projects seamlessly.
Her expertise in tools like Photoshop and InDesign enhances her capacity to develop visually striking merchandising displays that not only attract customers but also tell Aveda's unique brand story. Julie’s leadership and management skills are complemented by her proficiency in event planning and graphic design, making her a well-rounded asset to the Aveda team. As she continues to drive the brand's visual strategy, Julie remains committed to fostering a creative environment that inspires both her team and Aveda's clientele.
