Julian Estrada is a seasoned professional in the automotive industry, currently serving as the New and Used Car Director at Russell & Smith Mazda. With 18 years of comprehensive experience, including 14 years in various management roles such as Used Car Manager, New Car Manager,...
Julian Estrada is a seasoned professional in the automotive industry, currently serving as the New and Used Car Director at Russell & Smith Mazda. With 18 years of comprehensive experience, including 14 years in various management roles such as Used Car Manager, New Car Manager, and Sales Director, Julian has cultivated a robust skill set that drives both operational excellence and customer satisfaction. His current role involves not only managing and training a dynamic sales staff but also strategically acquiring and merchandising inventory to meet the diverse needs of customers.
Julian's expertise extends to building strong relationships with lenders, which is crucial for facilitating financing options that enhance the buying experience. His analytical skills play a pivotal role in financial and business analysis, enabling him to make data-driven decisions that optimize inventory turnover and profitability. Julian is adept at leveraging advertising and negotiation techniques to create compelling offers that resonate with customers, ultimately leading to increased sales and retention.
Key projects under his leadership at Russell & Smith Mazda include the implementation of innovative sales training programs designed to elevate team performance and enhance customer interactions. By fostering a culture of continuous improvement, Julian ensures that his team is equipped with the latest industry knowledge and sales strategies. His commitment to retail excellence and customer satisfaction not only strengthens the dealership's reputation but also contributes to its overall growth in a competitive market. Julian Estrada exemplifies the blend of analytical prowess and people-focused leadership that is essential for success in today’s automotive landscape.
