Julia Waring is a distinguished communications consultant and the Founder/CEO of Groundswell Communications Agency, where she leverages over 15 years of experience to craft impactful corporate communications strategies for some of British Columbia’s leading public and private-sector organizations. Under her leadership, Groundswell has emerged as...
Julia Waring is a distinguished communications consultant and the Founder/CEO of Groundswell Communications Agency, where she leverages over 15 years of experience to craft impactful corporate communications strategies for some of British Columbia’s leading public and private-sector organizations. Under her leadership, Groundswell has emerged as a full-service agency dedicated to empowering purpose-driven organizations to shape the conversation around critical issues. Julia's expertise spans a wide range of communications disciplines, including strategic communications counsel, media pitching, and crisis communications, making her a sought-after advisor for organizations navigating complex landscapes.
One of Julia's hallmark projects was her role as the head of communications for the Mayor of Whistler during the 2010 Olympic and Paralympic Winter Games. This high-pressure environment honed her skills in executive communications and issues management, where she successfully managed messaging and media relations on a global stage. Her ability to blend strategic insight with compelling storytelling has not only enhanced the visibility of her clients but also fostered meaningful engagement with their audiences.
At Groundswell, Julia is passionate about harnessing the power of social media and online communications to amplify her clients' voices. She believes that effective communication is not just about delivering messages but about creating authentic connections that resonate with stakeholders. Whether crafting a powerful speech or developing a comprehensive crisis communication plan, Julia’s approach is always rooted in a deep understanding of her clients' missions and the broader societal context. Her commitment to excellence and her strategic acumen make her an invaluable asset to any organization looking to navigate the complexities of today’s communication landscape.
