Julia Wanjiru serves as the Trade Marketing Manager for Weetabix East Africa, where she plays a pivotal role in shaping the company's market presence across the region. With a strong foundation in market analysis and data-driven decision-making, Julia is responsible for developing and executing comprehensive...
Julia Wanjiru serves as the Trade Marketing Manager for Weetabix East Africa, where she plays a pivotal role in shaping the company's market presence across the region. With a strong foundation in market analysis and data-driven decision-making, Julia is responsible for developing and executing comprehensive trade activation plans tailored for Modern Trade, as well as second-tier supermarkets and wholesale channels. Her strategic approach involves segmenting General Trade (GT) outlets into Gold, Silver, and Bronze categories, allowing for targeted marketing initiatives that maximize impact and drive sales.
Julia's expertise extends to implementing innovative loyalty programs for both distributors and retailers, enhancing customer engagement and fostering brand loyalty. Her initiatives, such as the Early Bird scheme and display contests, not only incentivize participation but also create a competitive atmosphere that boosts visibility and sales for Weetabix products. Her strong organizational skills and attention to detail ensure that each project is executed flawlessly, even under tight deadlines.
In addition to her project management capabilities, Julia excels in qualitative research and business planning, enabling her to identify market trends and consumer preferences that inform strategic decisions. Her ability to present complex data in a clear and engaging manner has made her a valuable asset to the Weetabix team, as she collaborates with cross-functional teams to drive growth and enhance brand positioning in the East African market. Julia’s commitment to quality and her proactive approach to seeking new responsibilities reflect her dedication to excellence in trade marketing, making her a key player in Weetabix's ongoing success in the region.
