As the Director of Marketing at French & Parrello Associates (FPA), Julia Moroney plays a pivotal role in shaping the firm’s marketing landscape and driving its strategic initiatives. With a keen focus on aligning marketing efforts with FPA’s financial and branding objectives, Julia leads a...
As the Director of Marketing at French & Parrello Associates (FPA), Julia Moroney plays a pivotal role in shaping the firm’s marketing landscape and driving its strategic initiatives. With a keen focus on aligning marketing efforts with FPA’s financial and branding objectives, Julia leads a dynamic team dedicated to enhancing the firm’s visibility and reputation in the competitive landscape of engineering and environmental consulting. Her expertise as a Professional Certified Marketer (PCM) empowers her to implement innovative marketing strategies that resonate with target audiences and foster client engagement.
Julia’s responsibilities encompass comprehensive planning and execution of all marketing activities, from overseeing the preparation of compelling proposals to managing resource allocation and scheduling within the marketing department. She is instrumental in developing a robust Marketing Plan that outlines key objectives, tactics, and performance metrics to ensure the firm’s growth and success. Her proficiency in content development, proposal writing, and public speaking allows her to effectively communicate FPA’s value proposition to stakeholders and clients alike.
In addition to her strategic oversight, Julia is adept at leveraging various platforms, including social media channels like Twitter, to amplify FPA’s messaging and reach. Her skills in event planning and research further enhance the firm’s outreach efforts, enabling the marketing team to create impactful white papers and news articles that establish FPA as a thought leader in the industry. Through her leadership, Julia Moroney is not only advancing FPA’s marketing initiatives but also contributing to the firm’s long-term vision and success in the engineering sector.
