Judy Moon currently serves as the Digital Marketing Manager for Smashbox Cosmetics at The Estée Lauder Companies Inc., where she plays a pivotal role in shaping the brand's digital presence and consumer engagement strategies. With a dual focus on Product Marketing and Digital Marketing, Judy...
Judy Moon currently serves as the Digital Marketing Manager for Smashbox Cosmetics at The Estée Lauder Companies Inc., where she plays a pivotal role in shaping the brand's digital presence and consumer engagement strategies. With a dual focus on Product Marketing and Digital Marketing, Judy leads the go-to-market (GTM) strategy and oversees paid media marketing initiatives. Her expertise in marketing analytics allows her to extract actionable insights from data, enabling her to craft strategic 360 marketing campaigns that resonate with consumers and drive brand success.
In her current role, Judy is spearheading key projects that leverage competitive analysis to identify market trends and consumer preferences, ensuring that Smashbox remains at the forefront of the beauty industry. Her emotional intelligence and strong interpersonal skills have been instrumental in cultivating influential relationships with cross-functional teams, facilitating collaboration across departments to achieve shared goals. Judy’s project management acumen enables her to efficiently oversee multiple initiatives, ensuring timely execution and alignment with brand objectives.
Additionally, her proficiency in digital marketing, social media marketing, and content creation, including blogging, empowers her to engage audiences effectively across various platforms. By harnessing these skills, Judy is not only enhancing Smashbox’s brand visibility but also fostering a deeper connection with its consumer base. Her commitment to driving innovation and excellence in marketing continues to position Smashbox Cosmetics as a leader in the competitive beauty landscape.
