As the Merchandise Strategy Manager at Coles, Juan Soto plays a pivotal role in shaping the future of the company’s merchandise landscape. With a robust background in fast-moving consumer goods (FMCG), Juan is at the forefront of developing and executing comprehensive category, range, pricing, and...
As the Merchandise Strategy Manager at Coles, Juan Soto plays a pivotal role in shaping the future of the company’s merchandise landscape. With a robust background in fast-moving consumer goods (FMCG), Juan is at the forefront of developing and executing comprehensive category, range, pricing, and promotional strategies that drive profitability and enhance customer satisfaction. His exceptional ability to engage and influence multiple stakeholders has been instrumental in aligning diverse teams towards a common business plan, ensuring that all initiatives are strategically focused on delivering end-to-end sales growth.
In his current position, Juan is responsible for full P&L accountability, which requires not only astute financial acumen but also a keen understanding of market dynamics and consumer behavior. He leads a large team of merchandise professionals, fostering a culture of collaboration and innovation as they navigate the complexities of inventory management and supplier relationships. His expertise in strategic negotiations has enabled Coles to build exceptional partnerships with suppliers, enhancing the overall value proposition for customers.
Juan’s transformational leadership is evident as he embarks on a significant change agenda, setting up new roles, redefining ways of working, and implementing advanced tools to streamline processes. His commitment to team engagement and development ensures that his team is equipped to meet the evolving demands of the FMCG sector, ultimately positioning Coles as a leader in the marketplace. Through his visionary approach, Juan Soto is not only driving immediate results but also laying the groundwork for sustainable growth and innovation within the organization.
