As the Marketing Director for Premium Chocolate at Ferrero, Juan Mejia plays a pivotal role in shaping the brand's strategic vision and driving growth across both core and seasonal product lines. With a robust background in consumer products marketing, Juan leverages his deep understanding of...
As the Marketing Director for Premium Chocolate at Ferrero, Juan Mejia plays a pivotal role in shaping the brand's strategic vision and driving growth across both core and seasonal product lines. With a robust background in consumer products marketing, Juan leverages his deep understanding of consumer and shopper behavior to craft compelling brand narratives that resonate with diverse audiences. His expertise spans various critical areas, including brand strategy, product innovation, and digital marketing, enabling him to effectively navigate the complexities of the premium chocolate market.
Currently, Juan is spearheading several key projects aimed at enhancing Ferrero's market presence in North America and Latin America. His leadership in product development has led to the successful launch of innovative chocolate offerings that not only meet consumer demands but also elevate the brand's premium positioning. By utilizing market research insights, he identifies emerging trends and consumer preferences, allowing Ferrero to stay ahead of the competition.
Juan's strategic thinking is complemented by his ability to synthesize distinct data points into actionable marketing strategies. He is adept at managing P&L responsibilities, ensuring that marketing initiatives align with broader business objectives while driving profitability. His commitment to excellence in brand management and product marketing has made him a respected figure within the industry. As he continues to push the boundaries of what is possible in premium chocolate marketing, Juan Mejia remains dedicated to delivering exceptional value to consumers and stakeholders alike.
