Joy Tsubooka serves as the Marketing Director and Brand Manager at Crown Health Care Laundry Services, LLC, where she leverages over 20 years of experience in communications to drive strategic marketing initiatives. As the first dedicated marketing staff member, Joy has been pivotal in shaping...
Joy Tsubooka serves as the Marketing Director and Brand Manager at Crown Health Care Laundry Services, LLC, where she leverages over 20 years of experience in communications to drive strategic marketing initiatives. As the first dedicated marketing staff member, Joy has been pivotal in shaping the company's brand identity and enhancing its market presence. Her expertise in crisis communications has been particularly valuable, allowing her to navigate the complexities of the healthcare industry, especially during challenging times like the COVID-19 pandemic.
Under Joy's leadership, Crown Health Care Laundry Services has seen a remarkable 46% increase in revenue, with year-to-date sales rising by 10% in 2021 compared to the previous year. This impressive growth can be attributed to her innovative approach to marketing and her ability to consult cross-functionally with various departments to align communications strategies with business objectives. Joy has successfully revamped the company’s website and online ordering system, ensuring a user-friendly experience that meets the needs of clients in the healthcare sector.
Her role also includes the development of comprehensive sales materials and the execution of targeted advertising campaigns, all while maintaining a keen focus on performance analysis to track effectiveness. Joy’s skills in executive communications support, public relations, and event management further enhance her ability to build strong relationships with stakeholders, from HR departments to the media. As a forward-thinking leader, Joy Tsubooka continues to drive Crown Health Care Laundry Services toward greater success, solidifying its reputation as a trusted partner in the healthcare industry.
