Joth Bhullar currently serves as Counsel for Legal & Business Affairs at Pac-12 Networks, where he leverages his unique blend of legal acumen and technical expertise to navigate the complex landscape of sports media and entertainment. With a solid engineering background, Joth has developed a...
Joth Bhullar currently serves as Counsel for Legal & Business Affairs at Pac-12 Networks, where he leverages his unique blend of legal acumen and technical expertise to navigate the complex landscape of sports media and entertainment. With a solid engineering background, Joth has developed a versatile skill set that enables him to effectively collaborate with creative, technical, product, and business teams. His role has recently expanded to encompass a broader range of responsibilities, including litigation management, data and media rights strategy, and conference expansion initiatives.
Joth's expertise in negotiating commercial contracts is particularly noteworthy, with a focus on content distribution and sponsorship agreements that are vital to the growth and sustainability of the Pac-12 brand. He plays a pivotal role in managing football and basketball operations, ensuring compliance with insurance requirements, and enforcing the conference's intellectual property rights. His proficiency in data rights and understanding of gambling law further enhance his contributions to the organization, particularly in an era where digital content and audience engagement are paramount.
In addition to his legal responsibilities, Joth is an active thought leader in the industry, having shared his insights as a guest speaker at prestigious institutions such as UC Berkeley and Pepperdine University. His technical skills in programming languages like C, C++, and MySQL complement his legal expertise, allowing him to approach challenges from a multifaceted perspective. As he continues to drive strategic initiatives at Pac-12 Networks, Joth remains committed to fostering innovation and excellence in the ever-evolving sports media landscape.
