Joson Jose A. serves as the Group Head of Research for Retail, Leisure, and Hospitality at Landmark Group, where he plays a pivotal role in shaping the strategic direction of the organization through comprehensive consumer insights. With over 15 years of experience in consumer research,...
Joson Jose A. serves as the Group Head of Research for Retail, Leisure, and Hospitality at Landmark Group, where he plays a pivotal role in shaping the strategic direction of the organization through comprehensive consumer insights. With over 15 years of experience in consumer research, Joson’s passion for understanding the fundamental drivers of customer behavior fuels his commitment to delivering actionable insights that enhance the customer experience across various divisions. He oversees research activities for prominent brands such as Fitness First, Foodmark, Citymax, and FunCity, ensuring that each brand aligns with evolving market trends and consumer preferences.
In his current role, Joson leads key projects that involve in-depth market analysis and the development of marketing strategies that resonate with target audiences. His expertise in analytics and business intelligence allows him to dissect complex data sets, transforming them into clear, strategic recommendations that drive product development and enhance customer service initiatives. Joson’s multifaceted skill set, which includes leadership, management, and time management, empowers him to effectively collaborate with cross-functional teams, fostering a culture of innovation and continuous improvement.
Joson is not only dedicated to his professional growth but also to the development of others. He actively engages in teaching and training, sharing his wealth of knowledge in market research and consumer insights with emerging professionals in the field. His enthusiasm for reading and staying updated on industry trends further enriches his perspective, enabling him to anticipate shifts in consumer behavior and adapt strategies accordingly. Through his leadership at Landmark Group, Joson Jose A. exemplifies the integration of research and strategy in driving business success in the dynamic landscape of retail, leisure, and hospitality.
