Josianne Thessereault is a seasoned professional in web marketing and data analysis, currently serving as a Senior Web Analytics Specialist at Dialekta. With over seven years of experience in the digital landscape, she has honed her expertise in transforming complex data into actionable insights that...
Josianne Thessereault is a seasoned professional in web marketing and data analysis, currently serving as a Senior Web Analytics Specialist at Dialekta. With over seven years of experience in the digital landscape, she has honed her expertise in transforming complex data into actionable insights that drive business growth. At Dialekta, Josianne plays a pivotal role in guiding clients through the intricacies of digital analytics, particularly with the migration to Google Analytics 4 (GA4). Her ability to define key performance indicators (KPIs) aligned with clients' business objectives ensures that every marketing initiative is measurable and optimized for success.
Josianne's key projects include the implementation of robust measurement solutions that encompass server-side tagging and consent management platforms, which are crucial for compliance and data accuracy in today’s privacy-conscious environment. She excels at designing intuitive dashboards that provide real-time performance metrics, enabling stakeholders to make informed decisions swiftly. Her analytical skills extend to conversion rate optimization (CRO), where she conducts in-depth performance analyses to identify opportunities for enhancing user experience and maximizing ROI.
In addition to her technical prowess in tools like Google Tag Manager, Josianne is known for her strong client relations and her intellectually curious nature, which drives her to stay ahead of industry trends. Her proficiency in responsive web design and landing page development further complements her analytical capabilities, allowing her to deliver holistic solutions that not only meet but exceed client expectations. At Dialekta, Josianne is not just a specialist; she is a strategic partner committed to propelling businesses toward effective and profitable digital solutions through data-driven insights.
