As the Associate Product Manager for WebLink at SofterWare, Inc., Joshua Cobert plays a pivotal role in shaping the future of online payments within the company’s suite of SaaS offerings. His expertise lies in defining and executing comprehensive brand marketing strategies that resonate with both...
As the Associate Product Manager for WebLink at SofterWare, Inc., Joshua Cobert plays a pivotal role in shaping the future of online payments within the company’s suite of SaaS offerings. His expertise lies in defining and executing comprehensive brand marketing strategies that resonate with both B2B and B2C audiences. Joshua is adept at constructing innovative product offerings that not only meet customer needs but also align with emerging market trends and competitive landscapes.
In his current role, Joshua has successfully created a vision and roadmap for WebLink, leveraging insights gathered from customer feedback, staff collaboration, and extensive market analysis. His strategic approach has resulted in consistent double-digit increases in top-line revenue, customer utilization, and product profitability. By leading cross-functional product development teams, he ensures that all aspects of the product lifecycle are meticulously managed, from initial concept through to market launch and beyond.
Joshua's ability to identify and develop new business opportunities is complemented by his skill in creating compelling marketing positioning and collateral that effectively communicates the value of WebLink to potential clients. His presentations to corporate executives are marked by a clear articulation of product benefits and strategic alignment with broader business objectives. With a strong foundation in financial services, including expertise in insurance and investments, Joshua is well-equipped to navigate the complexities of the online payments landscape, driving innovation and enhancing customer retention in a competitive market.
