Josh Gren serves as the Director of Strategic Communications & Marketing at the University of Oregon School of Music & Dance and the Oregon Bach Festival, where he leverages over 15 years of comprehensive experience in marketing and public relations within the non-profit arts sector....
Josh Gren serves as the Director of Strategic Communications & Marketing at the University of Oregon School of Music & Dance and the Oregon Bach Festival, where he leverages over 15 years of comprehensive experience in marketing and public relations within the non-profit arts sector. In his current role, Josh is instrumental in developing and executing innovative strategies that drive earned income streams, including ticket sales, educational programs, merchandise, and advertising initiatives. His tactical approach is underscored by a strong focus on budget forecasting and performance analysis, ensuring that each marketing endeavor aligns with the institution's financial goals and enhances the overall patron experience.
Josh leads a diverse team comprising a marketing coordinator, communications specialist, PR specialist, graphic designer, and community engagement coordinator, fostering a collaborative environment that encourages creativity and strategic thinking. His expertise in digital marketing and social media content creation has significantly amplified the visibility of the School of Music & Dance and the Oregon Bach Festival, attracting a broader audience and enhancing community engagement. By cultivating sponsorships and partnerships, he has successfully expanded the reach and impact of various programs, further solidifying the institution's reputation within the arts community.
With a keen eye for marketing metrics, Josh continuously evaluates the effectiveness of campaigns through quantitative analysis, allowing for data-driven decision-making that optimizes future initiatives. His commitment to exceptional customer service and patron experience ensures that every interaction reflects the values of the University of Oregon, making him a vital asset in advancing the institution's mission and vision in the arts.
