Jose Miguel Salcedo currently serves as the Second Plant Manager for the Homeware areas at El Corte Inglés, where he leverages over 20 years of extensive experience in sales management, distribution, and retail. His role is pivotal in overseeing the operational efficiency and strategic direction...
Jose Miguel Salcedo currently serves as the Second Plant Manager for the Homeware areas at El Corte Inglés, where he leverages over 20 years of extensive experience in sales management, distribution, and retail. His role is pivotal in overseeing the operational efficiency and strategic direction of the Homeware departments, ensuring that the product offerings align with market trends and customer preferences. Jose Miguel is particularly adept at leading multidisciplinary teams, having successfully managed a diverse commercial team comprising nine area managers and 107 salespeople. His leadership style emphasizes collaboration and the importance of a positive team dynamic, which he believes is essential for driving sales performance and enhancing customer satisfaction.
Throughout his tenure at El Corte Inglés, Jose Miguel has spearheaded several key projects that have significantly boosted the visibility and sales of Homeware products. His expertise in market analysis, competitive positioning (DAFO), and the development of promotional strategies has enabled the company to stay ahead in a highly competitive retail landscape. He is also skilled in visual merchandising, which plays a crucial role in creating appealing in-store displays that attract customers and enhance their shopping experience.
Jose Miguel's commitment to continuous improvement is evident in his focus on talent management and customer service excellence. He actively encourages his team to embrace knowledge sharing and responsibility, fostering an environment where innovation can thrive. His proficiency in English and deep understanding of sales dynamics further enhance his ability to connect with diverse stakeholders, making him a valuable asset to El Corte Inglés as they navigate the evolving retail market.