José Castro is a seasoned sales and marketing executive with over 18 years of experience in building brands and driving profits across diverse and regulated industries. As the CEO and Partner at Cigar Specialist International, he plays a pivotal role in shaping the company's strategic...
José Castro is a seasoned sales and marketing executive with over 18 years of experience in building brands and driving profits across diverse and regulated industries. As the CEO and Partner at Cigar Specialist International, he plays a pivotal role in shaping the company's strategic direction and expanding its footprint in both domestic and international markets. His expertise lies in outsourcing sales, marketing, and new product development for a wide array of consumer products, including premium cigars, tobacco raw materials, and innovative alternatives like nicotine pouches and heat-not-burn products.
Under José's leadership, Cigar Specialist International has successfully navigated the complexities of the FMCG sector, leveraging traditional and non-traditional brand strategies to enhance market presence and profitability. His deep understanding of market research and analysis enables him to identify emerging trends and consumer preferences, allowing the company to stay ahead in a rapidly evolving landscape. Notably, José has spearheaded key projects that have expanded the company's customer portfolio to include not only tobacco products but also alcoholic beverages and CBD, showcasing his versatility and foresight in product diversification.
As a board member of Cigar Specialist International Trading Co., José also contributes to the strategic oversight of the Asia Pacific and China markets, further solidifying the company's position as a leading commercial service provider in the region. His skills in sales management, trade marketing, and account management are instrumental in fostering strong relationships with clients and partners, ensuring that Cigar Specialist International remains at the forefront of industry innovation and customer satisfaction. Through his dynamic leadership and strategic vision, José Castro continues to drive growth and success in a challenging business environment.
