As the Director of Campaign Operations at Epsilon, Jordan Roberts plays a pivotal role in driving the success of digital marketing initiatives, particularly within the automotive sector. With over a decade of experience specializing in Google and Facebook Ads, Jordan has honed a unique expertise...
As the Director of Campaign Operations at Epsilon, Jordan Roberts plays a pivotal role in driving the success of digital marketing initiatives, particularly within the automotive sector. With over a decade of experience specializing in Google and Facebook Ads, Jordan has honed a unique expertise in optimizing media spend, currently overseeing a substantial budget exceeding $698.7K per month. His leadership extends to a dedicated team of specialists, where he fosters an environment of collaboration and innovation to ensure operational efficiencies that enhance fulfillment and performance for internal programs.
Jordan's strategic oversight supports approximately 3,300 auto dealerships, focusing on maximizing service traffic volume and generating high-quality leads through targeted Google search campaigns. His deep understanding of online advertising dynamics enables him to implement data-driven strategies that not only meet but exceed client expectations. By leveraging advanced techniques such as A/B testing and creative problem-solving, Jordan continuously refines campaign performance, ensuring that every dollar spent translates into measurable results.
Passionate about continuous learning, Jordan stays ahead of industry trends, integrating emerging technologies and methodologies into his campaigns. His skills in email marketing, strategic planning, and time management further complement his role, allowing him to navigate the complexities of digital marketing with agility and foresight. At Epsilon, Jordan Roberts exemplifies the blend of analytical acumen and creative strategy necessary to thrive in today’s competitive landscape, making a significant impact on the success of his clients and the broader marketing community.
