Jordan Hunter is a seasoned marketing leader and the Owner of Direct Impact Media Group, a full-service public relations agency that specializes in the shooting, hunting, and outdoor industries. With a robust background in both product line strategy and brand communications, Jordan has successfully guided...
Jordan Hunter is a seasoned marketing leader and the Owner of Direct Impact Media Group, a full-service public relations agency that specializes in the shooting, hunting, and outdoor industries. With a robust background in both product line strategy and brand communications, Jordan has successfully guided his team to achieve category-leading results through innovative and integrated marketing approaches. His expertise lies in operational planning and strategic communications, enabling him to craft compelling narratives that resonate with target audiences while balancing short-term and long-term business objectives.
At Direct Impact Media Group, Jordan spearheads key projects that leverage third-party credible content to enhance brand visibility and engagement. His strategic leadership has been instrumental in securing high-impact print and digital placements, fostering influential partnerships, and orchestrating experiential event coverage that captivates outdoor enthusiasts. By cultivating relationships with endemic industry "celebrities" and influencers, Jordan ensures that the brands he represents not only reach but also resonate with their intended audiences.
In addition to his hands-on leadership, Jordan is adept at marketing research and new business development, allowing him to identify emerging trends and capitalize on market opportunities. His commitment to excellence and passion for the outdoor industry drive his team's success, making Direct Impact Media Group a trusted partner for brands looking to elevate their presence in a competitive landscape. Through his vision and expertise, Jordan Hunter continues to redefine the standards of public relations in the outdoor sector, ensuring that every campaign is not just a project, but a pathway to lasting brand loyalty and recognition.
