Joost Vrakking serves as the Vice President of Sales for North America at Wolters Kluwer, where he leverages over 20 years of international business experience to drive growth and innovation in the B2B, SaaS, Information Services, and Healthcare IT sectors. His extensive background in sales...
Joost Vrakking serves as the Vice President of Sales for North America at Wolters Kluwer, where he leverages over 20 years of international business experience to drive growth and innovation in the B2B, SaaS, Information Services, and Healthcare IT sectors. His extensive background in sales and finance equips him with a unique perspective on value-based selling, enabling him to effectively lead diverse teams in both remote and inside sales environments. Joost's leadership is characterized by his strong communication and presentation skills, which foster collaboration and inspire high-performance cultures within his teams.
In his current role, Joost is instrumental in spearheading key projects aimed at enhancing customer acquisition and retention strategies. His expertise in (Key) Account Management and Business Development, particularly in securing new logos, has resulted in significant revenue growth for the organization. Prior to his current position, Joost excelled as Sales Director for North America, where he developed and executed strategic sales initiatives that expanded market share and strengthened client relationships. His previous roles as Sales Manager for EMEA and Inside Sales for North America further solidified his cross-cultural communication skills and ability to navigate complex sales landscapes.
Joost's analytical mindset and keen understanding of market dynamics empower him to identify emerging trends and opportunities, ensuring that Wolters Kluwer remains at the forefront of industry advancements. He is passionate about team development and believes that fostering a culture of teamwork is essential for achieving sales excellence. With a track record of sales awards and accolades, Joost is always eager to share insights and strategies that drive success in the competitive landscape of sales.
