Joost Legtenberg serves as the Business Development and Head of Sales for North-Western Europe at Blubrake, where he leverages his extensive experience in international sales management to drive the adoption of innovative safety technologies in the E-bike and Micromobility sectors. With a robust background in...
Joost Legtenberg serves as the Business Development and Head of Sales for North-Western Europe at Blubrake, where he leverages his extensive experience in international sales management to drive the adoption of innovative safety technologies in the E-bike and Micromobility sectors. With a robust background in introducing cutting-edge solutions such as IoT, electronic locks, and advanced braking systems like Blubrake ABS, Joost is at the forefront of enhancing rider safety and reducing accident rates associated with braking failures. His role involves not only positioning the Blubrake ABS technology within the competitive bike industry but also advocating for its integration into the portfolios of original equipment manufacturers (OEMs).
Joost’s expertise in OEM sales and his strong network within the bike market empower him to create strategic partnerships with both direct and indirect stakeholders. By articulating compelling value propositions, he effectively communicates the benefits of ABS technology, fostering a culture of safety and innovation among manufacturers and consumers alike. His cross-cultural communication skills and negotiation acumen enable him to navigate diverse markets, ensuring that the unique needs of each region are met while promoting the overarching goal of safer cycling experiences.
Currently, Joost is spearheading key projects aimed at expanding Blubrake’s market presence and driving sales growth across North-Western Europe. His entrepreneurial spirit and commitment to product development are instrumental in shaping the future of E-bike safety, making him a pivotal figure in the evolution of the micromobility landscape. As he continues to champion the integration of advanced braking systems, Joost remains dedicated to enhancing the overall safety and reliability of E-bikes, ultimately contributing to a more sustainable and secure urban mobility ecosystem.
