Jonny Kanagasooriam serves as the Head of Content for BBC Sounds, where he spearheads the strategic direction and creative vision for one of the UK's leading audio platforms. With a robust background in advertising and digital strategy, Jonny leverages his extensive experience from previous roles...
Jonny Kanagasooriam serves as the Head of Content for BBC Sounds, where he spearheads the strategic direction and creative vision for one of the UK's leading audio platforms. With a robust background in advertising and digital strategy, Jonny leverages his extensive experience from previous roles at BBC Studios, Dazed Media, McCann Eriksson, and Wunderman Thompson to drive innovative content initiatives that resonate with diverse audiences. His expertise in integrated marketing and brand architecture enables him to craft compelling narratives that enhance user engagement and loyalty.
At BBC Sounds, Jonny is currently leading key projects that explore the intersection of audio and interactive advertising, ensuring that the platform remains at the forefront of digital content consumption. His role involves not only overseeing content strategy but also fostering collaborations that elevate the platform's brand management and creative direction. By harnessing data-driven insights, he is committed to creating a rich audio experience that captivates listeners and meets the evolving demands of the market.
In addition to his professional endeavors, Jonny is a dedicated trustee of several esteemed cultural institutions, including the Donmar Warehouse, Whitechapel Gallery, and Hofesh Schechter Company. This involvement reflects his passion for the arts and commitment to supporting creative communities. With a keen eye for emerging trends and a deep understanding of mobile devices and online advertising, Jonny Kanagasooriam is a pivotal figure in shaping the future of audio content at the BBC.
