Jonina Diele (they/them) is a dynamic freelance copywriter and graphic designer based in Brooklyn, NY, with a robust portfolio that spans e-commerce marketing and creative initiatives. Currently collaborating with CorePower Yoga, Jonina plays a pivotal role in shaping the brand's voice and visual identity through...
Jonina Diele (they/them) is a dynamic freelance copywriter and graphic designer based in Brooklyn, NY, with a robust portfolio that spans e-commerce marketing and creative initiatives. Currently collaborating with CorePower Yoga, Jonina plays a pivotal role in shaping the brand's voice and visual identity through their copywriting and design expertise. Their work encompasses a variety of high-impact projects, including the launch of the All Access Membership in 2021, which required a keen understanding of promotional copy and content strategy to effectively engage and convert potential members.
Jonina's contributions to CorePower Yoga's Pride campaigns in 2021 and 2022 exemplify their commitment to inclusivity and community engagement, utilizing creative content creation to resonate with diverse audiences. Additionally, their involvement in the Holiday campaign and the innovative “Strength X” launch in 2023 showcases their ability to craft compelling narratives that align with the brand's mission while driving marketing strategy.
With a background in the plus-size fashion industry since 2019, Jonina brings a unique perspective to their work, emphasizing branding and identity that celebrates diversity and empowerment. Their skills in email marketing and graphic design further enhance their ability to deliver cohesive and visually appealing content across multiple platforms. By leading cross-functional teams and developing creative briefs, Jonina ensures that every project not only meets but exceeds client expectations, making them an invaluable asset to CorePower Yoga's marketing initiatives.
