Jonathan Yardley serves as the Head of ECommerce at Arsenal F.C., where he leverages his extensive experience in 'Direct to Customer' (D2C) digital platforms to drive the club's online commercial success. With a robust background that spans over fifteen years in the eCommerce landscape, Jonathan...
Jonathan Yardley serves as the Head of ECommerce at Arsenal F.C., where he leverages his extensive experience in 'Direct to Customer' (D2C) digital platforms to drive the club's online commercial success. With a robust background that spans over fifteen years in the eCommerce landscape, Jonathan has honed his expertise in building, scaling, and optimizing multichannel websites for major brands like Tesco and O2 (Telefonica UK). At Arsenal, he is responsible for the comprehensive management of the Arsenal Direct website, overseeing all aspects of its performance with full P&L accountability.
Jonathan leads a dynamic team of 12 professionals across three key verticals, fostering a collaborative environment that emphasizes innovation and continuous improvement. Under his leadership, the team is currently executing a five-year growth plan that aims to transform Arsenal's eCommerce strategy, ensuring that the club remains at the forefront of the digital retail landscape. His role encompasses the development of an eCommerce roadmap that prioritizes product ownership, enabling Arsenal to enhance its online trading capabilities and optimize the customer journey.
With a strong focus on performance marketing and data-driven decision-making, Jonathan utilizes key performance indicators to inform strategies that drive online merchandising and boost sales. His commitment to eCommerce optimization not only enhances the fan experience but also solidifies Arsenal's position as a leader in sports retail. Through his visionary leadership, Jonathan Yardley is shaping the future of Arsenal's eCommerce initiatives, ensuring that the club's digital presence resonates with fans and customers alike.
