As the Head of Business Marketing for the Americas at AlixPartners, Jonathan Lurie is at the forefront of driving strategic growth and enhancing the firm’s market presence in the competitive landscape of professional services. With nearly 25 years of experience in B2B marketing, Jonathan leverages...
As the Head of Business Marketing for the Americas at AlixPartners, Jonathan Lurie is at the forefront of driving strategic growth and enhancing the firm’s market presence in the competitive landscape of professional services. With nearly 25 years of experience in B2B marketing, Jonathan leverages his extensive expertise in brand storytelling, thought leadership, and client engagement to connect the firm’s diverse suite of services with the needs of its clients. His role involves not only crafting and executing comprehensive marketing strategies but also overseeing daily operations and tactical initiatives that elevate AlixPartners' reputation as a trusted advisor in the realms of consulting, business development, and strategic planning.
Jonathan's leadership is pivotal in navigating the complexities of the marketplace, where he focuses on strengthening client relationships and enhancing global client management. His proficiency in digital media and sales processes allows him to implement innovative marketing solutions that resonate with target audiences, ultimately driving client acquisition and retention. Key projects under his guidance have included the development of impactful thought leadership content that positions AlixPartners as a thought leader in sectors such as hedge funds and consulting, as well as initiatives aimed at enhancing the firm’s visibility and engagement across various digital platforms.
In an era where client expectations are continually evolving, Jonathan’s strategic vision and hands-on approach ensure that AlixPartners not only meets but exceeds these expectations, solidifying its standing as a leader in the professional services industry. His commitment to fostering meaningful conversations and relationships within the business community underscores his role as a driving force behind the firm’s growth and success.
