Jonathan Gragg serves as the Analytics Manager for FanDuel's Canada Sportsbook and Casino, where he plays a pivotal role in driving data-driven decision-making across various business verticals, including CRM, Brand and Marketing, VIP, and Commercial. With a Master’s degree in Data Science, Jonathan leverages his...
Jonathan Gragg serves as the Analytics Manager for FanDuel's Canada Sportsbook and Casino, where he plays a pivotal role in driving data-driven decision-making across various business verticals, including CRM, Brand and Marketing, VIP, and Commercial. With a Master’s degree in Data Science, Jonathan leverages his extensive expertise in machine learning methods and predictive modeling to develop robust analytical frameworks that enhance customer engagement and optimize marketing strategies. His leadership in analytics not only focuses on growing market share but also emphasizes responsible gambling practices, ensuring that FanDuel maintains its commitment to player safety and regulatory compliance.
In his current role, Jonathan spearheads several key projects aimed at harnessing data to inform strategic planning and business insights. By utilizing advanced statistical data analysis techniques and a deep understanding of database management systems, he has successfully implemented initiatives that have significantly improved customer retention and acquisition metrics. His experience in SaaS project management and Agile development methodologies further enhances his ability to lead cross-functional teams in delivering impactful analytics solutions.
Jonathan's passion for solving complex problems with data is evident in his collaborative approach, where he works closely with stakeholders to translate analytical findings into actionable strategies. His proficiency in Microsoft SQL Server and model development allows him to create tailored solutions that address the unique challenges of the Canadian market. As FanDuel continues to expand its footprint in the competitive landscape of online gaming, Jonathan's insights and expertise will be crucial in navigating the evolving dynamics of the industry.
