Jonathan Cowperthwait is a seasoned marketing advisor and fractional Chief Marketing Officer, specializing in positioning, product marketing, and strategic communications for technology brands. With a robust portfolio that spans both B2B and B2C sectors, Jonathan has a proven track record of driving growth through innovative...
Jonathan Cowperthwait is a seasoned marketing advisor and fractional Chief Marketing Officer, specializing in positioning, product marketing, and strategic communications for technology brands. With a robust portfolio that spans both B2B and B2C sectors, Jonathan has a proven track record of driving growth through innovative marketing strategies and demand generation programs. His current role as a self-employed marketing leader allows him to work closely with a diverse range of clients, helping them navigate the complexities of the digital landscape.
In his recent projects, Jonathan has focused on developing comprehensive go-to-market strategies that resonate with target audiences and enhance brand visibility. His expertise in web analytics and user experience ensures that marketing initiatives are not only creative but also data-driven, optimizing return on investment across various channels. Jonathan excels in crafting compelling messaging that aligns with client objectives, leveraging new media and social marketing to engage customers effectively.
Moreover, Jonathan's experience in organizational planning has been instrumental in securing key vendors and forming initial marketing teams, laying a solid foundation for sustainable growth. His ability to forge strategic partnerships further amplifies the impact of his marketing efforts, driving collaborative success in competitive markets. As a slow runner and fast talker, Jonathan brings a unique blend of patience and urgency to his work, ensuring that each project is executed with precision and creativity. With a keen eye for emerging trends and a commitment to excellence, Jonathan Cowperthwait continues to be a valuable asset to technology brands seeking to elevate their marketing strategies.
