Jonathan Cornell is a visionary leader and the driving force behind Elevate Crew, a groundbreaking direct-to-consumer (DTC) apparel brand dedicated to promoting economic equality. As Founder and CEO, Jonathan leverages his extensive experience in wholesale distribution and retail category management to create a brand that...
Jonathan Cornell is a visionary leader and the driving force behind Elevate Crew, a groundbreaking direct-to-consumer (DTC) apparel brand dedicated to promoting economic equality. As Founder and CEO, Jonathan leverages his extensive experience in wholesale distribution and retail category management to create a brand that not only delivers high-quality, experience-based apparel but also champions living wages and better working conditions for workers in the fashion industry. Under his leadership, Elevate Crew has carved out a unique niche by highlighting the stunning beauty of San Diego County's coastal cities, beaches, and surf culture through its iconic imagery and design.
Jonathan's strategic acumen was honed during his tenure at Bonobos, where he played a pivotal role in the brand's rapid expansion in the wholesale market, generating over $20 million in retail growth with a single partner. His expertise in business development and new store development has been instrumental in establishing partnerships with major retailers such as Nordstrom, Saks, and Dick's Sporting Goods, as well as top specialty stores and resorts across the U.S. This experience has equipped him with a deep understanding of the retail landscape and consumer behavior, enabling him to effectively position Elevate Crew for success.
At Elevate Crew, Jonathan is not just focused on financial growth; he is committed to creating opportunities for economic advancement within the communities he serves. His leadership style emphasizes team building and executive development, fostering a culture of collaboration and innovation. As Elevate Crew continues to grow, Jonathan remains dedicated to his mission of driving positive change in the apparel industry, making a lasting impact on both the marketplace and the lives of those involved in the production process.
