As the Director of Go-To-Market Strategy and Integrated Marketing Planning at AT&T, Jonathan Bird plays a pivotal role in shaping the company’s approach to consumer engagement and brand positioning. With a transformative mindset and a collaborative spirit, Jonathan leads high-performing global teams to develop insights-driven,...
As the Director of Go-To-Market Strategy and Integrated Marketing Planning at AT&T, Jonathan Bird plays a pivotal role in shaping the company’s approach to consumer engagement and brand positioning. With a transformative mindset and a collaborative spirit, Jonathan leads high-performing global teams to develop insights-driven, strategic go-to-market plans that drive efficient and profitable growth across AT&T’s diverse portfolio of Brand, Wireless, and Fiber products. His expertise lies in crafting audience-focused integrated marketing strategies that align with both annual and short-term business objectives, ensuring that AT&T remains at the forefront of consumer preferences in a rapidly evolving telecommunications landscape.
One of Jonathan's key initiatives is the development and implementation of an enterprise-wide three-year strategic Sports Marketing platform, which not only enhances brand visibility but also fosters deeper connections with target audiences through authentic storytelling and engaging experiences. His ability to distill complex product messaging into compelling narratives has been instrumental in elevating AT&T’s market presence. Jonathan’s proficiency in budget management and cross-functional partnerships allows him to navigate the intricacies of large-scale marketing campaigns while maintaining alignment with corporate goals.
Jonathan’s passion for inspiring teams and driving growth is evident in his commitment to fostering a culture of innovation and collaboration. He thrives on the challenge of integrating diverse marketing channels and leveraging data-driven insights to optimize performance. With a keen eye for graphic design and a talent for public speaking, he effectively communicates strategic visions that resonate with stakeholders and consumers alike. As he seeks new opportunities to contribute to customer-focused organizations, Jonathan Bird remains dedicated to delivering incremental value and transformative results in the marketing arena.
