Jonathan Bassett is a dynamic force in the premium food sector, serving as Co-Founder of The Olive Fruit, where he leverages his extensive expertise in design and product development to create exceptional offerings. With a keen eye for detail and a passion for quality, Jonathan...
Jonathan Bassett is a dynamic force in the premium food sector, serving as Co-Founder of The Olive Fruit, where he leverages his extensive expertise in design and product development to create exceptional offerings. With a keen eye for detail and a passion for quality, Jonathan has successfully spearheaded the development of "Kiklos," an ultra-premium, single varietal Greek extra virgin olive oil (EVOO) brand tailored for the discerning USA market. His role encompasses not only the creative aspects of product design—such as crafting the label and bottle—but also strategic market research that informs the brand's positioning in a competitive landscape rife with inferior alternatives.
Jonathan’s entrepreneurial spirit shines through in his holistic approach to building the Kiklos brand. He has meticulously designed the e-commerce platform, ensuring a seamless user experience (UX) that enhances customer engagement and drives sales. His proficiency in user interface design (UI) and interaction design has been pivotal in creating an intuitive online shopping experience that resonates with consumers. Furthermore, Jonathan employs a blend of direct and indirect marketing strategies, utilizing social media and digital marketing to establish Kiklos as a trusted name in the premium EVOO market.
In addition to his design acumen, Jonathan's analytical skills enable him to assess market trends and consumer preferences, ensuring that The Olive Fruit remains at the forefront of innovation. His commitment to excellence not only elevates the brand but also contributes to the broader narrative of quality and authenticity in the food industry. Through his work, Jonathan Bassett exemplifies the intersection of creativity, strategy, and entrepreneurship, making significant strides in a sector that values both tradition and modernity.