Jonas Pauliukonis currently serves as the Growth Marketing Manager at Quicken, where his entrepreneurial mindset and action-oriented approach are instrumental in driving the company's growth initiatives. With a robust background that spans start-ups, Fortune 500 companies, and marketing agencies, Jonas brings a wealth of experience...
Jonas Pauliukonis currently serves as the Growth Marketing Manager at Quicken, where his entrepreneurial mindset and action-oriented approach are instrumental in driving the company's growth initiatives. With a robust background that spans start-ups, Fortune 500 companies, and marketing agencies, Jonas brings a wealth of experience in both B2C/D2C and B2B environments. His expertise lies in app store optimization (ASO) for both the App Store and Google Play, as well as mobile acquisition strategies that effectively capture and engage users.
At Quicken, Jonas has spearheaded key projects that have significantly impacted the company's bottom line. Notably, he conducted a pivotal business model test that resulted in a remarkable 53% increase in pro forma subscriptions. This achievement underscores his ability to leverage critical thinking and experimentation to unlock growth opportunities throughout the customer journey. By focusing on audience expansion and segmented user journeys, Jonas employs iterative testing methodologies to determine incremental lift and drive lower customer acquisition costs (CAC).
His skill set encompasses a wide range of digital marketing strategies, including PPC, SEM, email marketing, and social media marketing, all of which contribute to a comprehensive growth marketing framework. Jonas is adept at utilizing tools like Google Search Console and mobile advertising platforms to optimize campaigns and enhance performance. His commitment to data-driven decision-making and continuous improvement positions him as a key player in Quicken's mission to innovate and expand its market presence. With a passion for unlocking insights and driving measurable results, Jonas Pauliukonis is a dynamic force in the growth marketing landscape.
