Jon Priest is a seasoned winemaker with over 30 years of experience in the California wine industry, currently serving as the Senior Winemaker and General Manager of Etude Wines, a distinguished winery located in the Carneros appellation of Napa Valley. Since joining Etude in 2005,...
Jon Priest is a seasoned winemaker with over 30 years of experience in the California wine industry, currently serving as the Senior Winemaker and General Manager of Etude Wines, a distinguished winery located in the Carneros appellation of Napa Valley. Since joining Etude in 2005, Jon has been instrumental in shaping the winery's commitment to sustainability and clonal diversity, which are foundational to its philosophy. Under his leadership, Etude has embraced innovative practices that not only enhance the quality of its wines but also promote environmental stewardship.
In his role, Jon oversees all aspects of winery operations, from winemaking and administration to personnel management and facility maintenance. He is adept at developing and managing the annual winery operations budget, ensuring that capital expenditures align with the winery's strategic goals. Jon's proactive approach to inventory management is key to meeting cost of goods sold (COGS) and gross margin objectives, achieved through strategic product initiatives and operational efficiencies that minimize wine loss.
Jon's expertise extends to the vinification of 600 to 1,100 tons of grapes annually, where he meticulously crafts wines that reflect the unique terroir of the Carneros region. His deep understanding of viticulture and market planning, combined with his experience in fine dining and event management, allows him to create memorable wine experiences that resonate with consumers and elevate the Etude brand. As a leader in the beverage industry, Jon Priest continues to push the boundaries of winemaking, ensuring that Etude Wines remains at the forefront of innovation and quality in the competitive Napa Valley landscape.
