Jon Greño Pascual is a dynamic leader at Iberostar Group, where he serves as the Head of Global Online Content. With a decade of experience in Marketing, Communication, and eCommerce, Jon brings a wealth of expertise in digital strategy and content management. His role is...
Jon Greño Pascual is a dynamic leader at Iberostar Group, where he serves as the Head of Global Online Content. With a decade of experience in Marketing, Communication, and eCommerce, Jon brings a wealth of expertise in digital strategy and content management. His role is pivotal in shaping the online presence of Iberostar.com, where he leads both the Editorial and Commercial Content teams. Under his guidance, the teams develop innovative content strategies that resonate with diverse audiences, enhancing brand visibility and engagement across multiple channels.
Jon's proactive approach and creative thinking are instrumental in coordinating comprehensive content and campaign calendars, ensuring that all initiatives align with the company’s strategic goals. He collaborates closely with the UX team to optimize the web experience, making it intuitive and user-friendly. This collaboration is crucial for driving traffic and improving conversion rates, as it ensures that content is not only compelling but also effectively integrated into the overall user journey.
Moreover, Jon works in tandem with the Traffic Performance team to guarantee that all content is tailored for various channels, including Owned Media, Display, Social, SEM, and Affiliates. This multi-channel coordination is essential for maximizing reach and impact, allowing Iberostar to maintain a competitive edge in the hospitality industry. His extensive skills in digital media, advertising, and social media communications further enhance his ability to lead successful campaigns that elevate the Iberostar brand. With a keen eye for beauty and art direction, Jon ensures that every piece of content not only informs but also captivates, driving results and fostering lasting connections with customers.
