John Weigel serves as the Director of Marketing Communications at Sprott Asset Management, where he leverages his extensive expertise in financial services to spearhead strategic marketing initiatives for the firm’s ETFs. With a robust background in both asset management and financial-focused agency work, John is...
John Weigel serves as the Director of Marketing Communications at Sprott Asset Management, where he leverages his extensive expertise in financial services to spearhead strategic marketing initiatives for the firm’s ETFs. With a robust background in both asset management and financial-focused agency work, John is uniquely positioned to navigate the complexities of the financial landscape. His current role involves leading the marketing efforts for Sprott's innovative Energy Transition ETFs, which focus on critical materials essential for the transition to a sustainable energy future, including uranium, copper, nickel, and lithium.
Under John's leadership, Sprott has successfully launched several high-impact marketing campaigns that not only enhance brand visibility but also educate investors about the intricacies of ETFs and their role in a diversified portfolio. His proficiency in digital marketing and search engine optimization (SEO) has been instrumental in driving engagement and attracting a broader audience to Sprott's offerings. Additionally, John is adept at crafting compelling white papers and strategic communications that articulate the value proposition of Sprott’s products to both B2B and B2C segments.
John’s commitment to innovation is evident in his exploration of emerging technologies, including virtual reality (VR), to create immersive experiences that resonate with investors. His strategic mindset and ability to synthesize complex financial concepts into accessible content make him a valuable asset to Sprott and the broader financial services community. As the industry continues to evolve, John remains at the forefront, ensuring that Sprott’s marketing strategies are not only effective but also aligned with the latest trends and investor needs.
