John Watts is a seasoned professional in the advertising sales landscape, bringing over 15 years of extensive experience in both sales management and advertising across various media platforms, including print, broadcast, and digital. Currently serving as an Enterprise Sales Executive at GateHouse Media, John plays...
John Watts is a seasoned professional in the advertising sales landscape, bringing over 15 years of extensive experience in both sales management and advertising across various media platforms, including print, broadcast, and digital. Currently serving as an Enterprise Sales Executive at GateHouse Media, John plays a pivotal role in developing and executing innovative advertising programs tailored for small and medium-sized businesses. His expertise lies in leveraging the largest lead generation firm in the B2B space to create impactful marketing solutions that drive client success.
At GateHouse Media, John is deeply involved in key projects that integrate traditional media with cutting-edge digital strategies. He excels in crafting comprehensive advertising campaigns that encompass newspapers, magazines, digital platforms, and live events, ensuring that clients receive a holistic approach to their marketing needs. His proficiency in sales modeling and forecasting techniques enables him to provide data-driven insights that optimize client investments and maximize ROI.
John's skill set is further enhanced by his adeptness in lead generation, search engine marketing (SEM), and e-commerce strategies, making him a valuable asset in today's competitive advertising landscape. He is also well-versed in using Salesforce.com for managing sales processes and tracking performance metrics, which aids in streamlining operations and enhancing team productivity. Beyond his technical skills, John is passionate about recruiting, training, and motivating sales staff, fostering a culture of excellence and collaboration that drives results. Through his leadership and strategic vision, John Watts continues to make significant contributions to GateHouse Media and the broader advertising industry.
