John Sommese serves as the Senior Vice President and General Sales Manager at Locality, where he leverages over 34 years of extensive experience in leading high-performing sales teams within the media landscape. His analytical acumen has been pivotal in identifying both opportunities and risks for...
John Sommese serves as the Senior Vice President and General Sales Manager at Locality, where he leverages over 34 years of extensive experience in leading high-performing sales teams within the media landscape. His analytical acumen has been pivotal in identifying both opportunities and risks for clients, positioning him as a respected leader not only within Locality but across the broader industry. With a rich history of 25 years at CoxReps, John has consistently delivered innovative solutions that have driven significant growth for client groups, enhancing their media strategies through effective cross promotions and media buying.
At Locality, John is currently spearheading key projects that integrate traditional media with digital platforms, ensuring a holistic approach to advertising sales. His expertise spans various domains, including media planning, broadcast, and social media, allowing him to craft tailored strategies that resonate with diverse audiences. By focusing on new business development, John has successfully expanded Locality's market reach, fostering robust relationships with clients and stakeholders alike.
John’s commitment to excellence is reflected in his ability to navigate the complexities of the advertising landscape, utilizing his skills in radio and digital media to create compelling campaigns that drive engagement and results. His leadership style encourages collaboration and innovation, making him a vital asset to Locality as they continue to evolve in a rapidly changing market. With a proven track record of success, John Sommese remains dedicated to empowering clients through strategic insights and impactful media solutions.
