As the SEO Director for Home Assets at Home Solutions, John Ridley plays a pivotal role in shaping the digital landscape of the company's extensive portfolio of home-related websites. With over eight years of experience in the marketing and advertising industry, John has honed his...
As the SEO Director for Home Assets at Home Solutions, John Ridley plays a pivotal role in shaping the digital landscape of the company's extensive portfolio of home-related websites. With over eight years of experience in the marketing and advertising industry, John has honed his expertise in SEO, content marketing, and digital PR, making him a key player in driving organic traffic and enhancing online visibility. His responsibilities encompass overseeing the cross-functional SEO and content strategy for Owned & Operated properties, where he collaborates closely with a diverse team of freelance writers and editors to execute and implement innovative SEO strategies.
John's strategic approach is underpinned by a robust understanding of P&L management, allowing him to align SEO initiatives with broader business objectives and ensure that resources are allocated effectively. He is adept at reporting on performance metrics to Senior Leadership, providing insights into pacing against plan and progress toward critical content marketing goals. By leveraging his skills in reporting and analysis, John not only tracks the success of current campaigns but also identifies opportunities for optimization and growth.
In addition to his technical acumen, John's expertise in media outreach and online reputation management enhances the overall digital marketing strategy for Home Assets. He is committed to fostering a cohesive brand narrative across all platforms, ensuring that content resonates with target audiences while adhering to best SEO practices. As the digital landscape continues to evolve, John remains at the forefront of industry trends, consistently seeking innovative solutions to elevate Home Solutions' online presence and drive sustainable growth.
