John Presutti serves as the Group Managing Director at Market-I Research Services, where he leverages nearly three decades of extensive experience in international market research to drive strategic initiatives and foster business growth. His profound expertise spans a diverse range of sectors, including public diplomacy...
John Presutti serves as the Group Managing Director at Market-I Research Services, where he leverages nearly three decades of extensive experience in international market research to drive strategic initiatives and foster business growth. His profound expertise spans a diverse range of sectors, including public diplomacy research, strategic communications, and marketing strategy development, with a focus on regions such as Europe, the Middle East, Africa, and the Americas.
In his current role, John sets the strategic vision for the senior management team, guiding the organization through complex challenges in business development and client engagement. His leadership has been pivotal in the successful transition of Market-I into the realm of digital technology, which has not only modernized the company’s operations but also significantly enhanced its service offerings. This digital shift has enabled the firm to harness advanced analytics and data-driven insights, positioning Market-I as a leader in the competitive landscape of marketing research.
John's skill set is robust, encompassing business strategy, product development, and brand health tracking, which he utilizes to inform research design and competitive analysis. His focus on segmentation and brand equity allows him to craft tailored solutions that meet the unique needs of clients across various industries. By fostering a culture of innovation and collaboration, John ensures that Market-I remains at the forefront of market trends, delivering actionable insights that empower clients to make informed decisions and achieve sustainable growth.
