John Pesci is a seasoned entrepreneur and the Managing Director of I Wine Asia, where he leverages over 28 years of experience living and working in Asia to drive the company’s growth in the competitive wine distribution market. Following the successful sale of CasamiaWines, John...
John Pesci is a seasoned entrepreneur and the Managing Director of I Wine Asia, where he leverages over 28 years of experience living and working in Asia to drive the company’s growth in the competitive wine distribution market. Following the successful sale of CasamiaWines, John was approached by former business partners and suppliers to re-launch wine distribution across Hong Kong, Macau, and other key Asian markets. Under his leadership, I Wine Asia has significantly expanded its portfolio, showcasing a curated selection of fine and rare wines from Italy, while also adapting to the evolving tastes and preferences of the Asian consumer.
John’s keen business acumen allows him to identify market gaps and capitalize on emerging trends within the food and beverage industry. His extensive background spans various sectors, including garment, leather, and restaurant businesses, providing him with a multifaceted perspective that informs his strategic decision-making. At I Wine Asia, he is not only focused on distribution but also on enhancing the overall wine experience through wine tasting events and fine dining partnerships, which elevate the brand's presence in the luxury market.
His expertise in asset management and business planning has been instrumental in navigating the complexities of the fast-moving consumer goods (FMCG) sector, ensuring that I Wine Asia remains at the forefront of innovation and customer engagement. As a passionate advocate for the wine industry, John Pesci continues to foster relationships with producers and consumers alike, positioning I Wine Asia as a leader in the Asian wine market.
