As the Director of Data and Strategy at Execute Media, John Nigro plays a pivotal role in shaping the company’s approach to data-driven marketing solutions. With a wealth of experience in digital marketing, John expertly oversees the operations of client data flowing into and out...
As the Director of Data and Strategy at Execute Media, John Nigro plays a pivotal role in shaping the company’s approach to data-driven marketing solutions. With a wealth of experience in digital marketing, John expertly oversees the operations of client data flowing into and out of the data warehouse, ensuring that all processes are streamlined and efficient. His expertise in Google Analytics, Adobe Analytics, and marketing analytics allows him to define, track, and enhance the performance of client business and media operations metrics, driving impactful results that align with company objectives.
John is particularly adept at managing client API feeds into the data warehouse, where he develops robust business logic for extract, transform, and load (ETL) processes. This meticulous attention to detail enables the creation of insightful dashboards and visualizations that facilitate comprehensive analysis. His collaborative approach ensures that both internal teams and external partners are aligned, fostering an environment where strategic insights are seamlessly translated into actionable tactics.
Key projects under John's leadership have included the implementation of advanced programmatic advertising strategies and the optimization of ad operations, which have significantly improved campaign performance and ROI for clients. His proficiency in project management and social media marketing further enhances Execute Media's ability to deliver branded content that resonates with target audiences. With a natural aptitude for synthesizing complex data into clear, actionable strategies, John Nigro continues to drive innovation and success within the digital marketing landscape.
