John M. McIntyre is a seasoned Senior Analyst at BPO Media, where he leverages his extensive expertise in marketing and market research to drive insights within the dealer channel. With a robust background in both quantitative and qualitative research methodologies, John excels at designing and...
John M. McIntyre is a seasoned Senior Analyst at BPO Media, where he leverages his extensive expertise in marketing and market research to drive insights within the dealer channel. With a robust background in both quantitative and qualitative research methodologies, John excels at designing and executing comprehensive market studies that inform strategic decision-making for clients in the imaging and electronics sectors. His analytical prowess is complemented by his ability to distill complex data into actionable insights, which he shares through engaging webinars and thought-provoking articles for The Imaging Channel.
At BPO Media, John is currently spearheading key projects that focus on emerging trends in the imaging industry, particularly in the realms of product development and brand protection. His work not only enhances the understanding of market dynamics but also aids businesses in navigating the challenges of wholesale and retail distribution channels. John's insights into vendor management and go-to-market strategies are invaluable for companies looking to optimize their operations and foster strategic partnerships.
In addition to his research and analysis, John is an advocate for sustainability in the electronics sector, actively contributing to discussions on electronics recycling and its implications for brand integrity. His multifaceted skill set, which includes expertise in mergers and acquisitions, operations management, and new business development, positions him as a key resource for organizations aiming to innovate and grow in a competitive landscape. For a deeper look at his contributions and insights, visit his portfolio at [John's LinkedIn](https://lnkd.in/eCbz_9Ns).
