John Lowes serves as the Global Creative Lead at Viatris, where he leverages his extensive experience in creative brand management to drive innovative marketing strategies across multiple platforms. With a rich background that spans both client and agency sides, John has successfully collaborated with leaders...
John Lowes serves as the Global Creative Lead at Viatris, where he leverages his extensive experience in creative brand management to drive innovative marketing strategies across multiple platforms. With a rich background that spans both client and agency sides, John has successfully collaborated with leaders of large multinational companies to develop and execute best-in-class integrated marketing campaigns. His expertise encompasses a wide array of disciplines, including advertising, corporate communication, and digital marketing, making him a versatile asset in today’s fast-paced marketing landscape.
At Viatris, John is at the forefront of leading TV and digital advertising conceptualization, where he not only oversees film production and direction but also provides photographic oversight to ensure that every visual element aligns with the brand's strategic vision. His role involves fostering a culture of creativity and collaboration within the creative team, encouraging continuous improvement and excellence in all projects. By setting a clear strategic direction, John ensures that brand messaging remains consistent, impactful, and resonates with diverse audiences.
John's skills in marketing strategy, film direction, and client relations are complemented by his meticulous attention to detail and a keen eye for graphics and branding. His ability to build cohesive teams and inspire creativity has been instrumental in the successful execution of various high-profile campaigns. As he continues to push the boundaries of creative excellence at Viatris, John remains committed to delivering breakthrough solutions that not only elevate the brand but also enhance the overall customer experience.
