John Kingsley is a results-driven Partnerships & Business Development Manager at Avery Products Corporation, where he plays a pivotal role in shaping the strategic direction of PC/NAMETAG®, a leading provider of meeting and event products. Reporting directly to the General Manager, John is responsible for...
John Kingsley is a results-driven Partnerships & Business Development Manager at Avery Products Corporation, where he plays a pivotal role in shaping the strategic direction of PC/NAMETAG®, a leading provider of meeting and event products. Reporting directly to the General Manager, John is responsible for developing innovative business-building partnerships and enhancing brand equity through strategic alliances. His expertise in consumer products and trade marketing has been instrumental in driving new customer acquisition and fostering long-term relationships that leverage marketing, promotions, and technology as competitive assets.
With a strong background in P&L responsibility at top consumer packaged goods (CPG) companies, John has successfully navigated the complexities of multi-channel marketing and brand management. His strategic mindset is complemented by a keen understanding of pricing strategy and market dynamics, allowing him to craft effective marketing strategies that resonate with target audiences. John’s experience with Nielsen data and analytics further enhances his ability to make informed decisions that align with consumer trends and preferences.
At Avery Products, John is currently spearheading several key projects aimed at expanding the company’s footprint in the direct-to-consumer space. By identifying and cultivating strategic partnerships, he is not only enhancing the brand's visibility but also driving significant revenue growth. His dynamic approach to marketing program development and management positions him as a leader in the industry, committed to delivering exceptional results and fostering innovation within the organization. As he continues to build on his extensive experience, John remains focused on creating impactful alliances that propel Avery Products Corporation to new heights in the competitive landscape.
