John Helms currently serves as the Multimedia Manager at Aflac's In-House Agency, where he leverages his extensive background in photography and content creation to drive impactful visual storytelling. With a career that began in banking and finance, John made a pivotal shift in the early...
John Helms currently serves as the Multimedia Manager at Aflac's In-House Agency, where he leverages his extensive background in photography and content creation to drive impactful visual storytelling. With a career that began in banking and finance, John made a pivotal shift in the early 2000s to focus on photography, honing his skills in various genres, including photojournalism and architectural photography. This unique blend of experiences enables him to approach multimedia projects with a strategic mindset, ensuring that each piece of content resonates with both B2B and B2C audiences.
At Aflac, John leads a dynamic video and photography production team dedicated to delivering high-quality, on-brand content that captures attention and engages viewers. His role encompasses the development and management of creative projects that support internal communications, marketing strategies, and external campaigns. By implementing effective enterprise content management practices, John ensures that the agency's output is not only visually compelling but also aligned with Aflac's overarching brand narrative.
John's expertise in training and development allows him to cultivate talent within his team, fostering an environment where creativity thrives. His proficiency in image processing and social networking further enhances the agency's ability to produce content that stands out in a crowded digital landscape. Through his leadership, Aflac's In-House Agency continues to innovate and elevate its multimedia offerings, ultimately driving engagement and reinforcing the company's commitment to excellence in customer communication.
