As the Director of Digital Strategy at the University of Wyoming, John Durgee plays a pivotal role in shaping the online presence and engagement of Wyoming Athletics’ 17 NCAA Division 1 programs. With a keen focus on social media marketing, John oversees the day-to-day operations...
As the Director of Digital Strategy at the University of Wyoming, John Durgee plays a pivotal role in shaping the online presence and engagement of Wyoming Athletics’ 17 NCAA Division 1 programs. With a keen focus on social media marketing, John oversees the day-to-day operations of all associated social media accounts, ensuring that each platform effectively communicates the unique stories and achievements of the athletes and teams. His expertise in digital media is complemented by his ability to lead weekly content meetings, where he collaborates with graphic design, marketing, media relations, and video departments to create cohesive and compelling narratives that resonate with fans and stakeholders alike.
John's strategic approach includes working closely with coaching staffs to understand their social media needs, allowing him to tailor content that not only promotes athletic events but also fosters a deeper connection between the teams and their supporters. His proficiency in platforms like Instagram, Facebook, and Snapchat enables him to leverage the latest trends and tools to maximize engagement and reach. Additionally, John's skills in market research and qualitative analysis inform his strategies, ensuring that the content not only captivates the audience but also aligns with broader marketing objectives.
Through his innovative leadership, John Durgee is not just enhancing the digital footprint of Wyoming Athletics; he is also setting a benchmark for how collegiate sports programs can effectively utilize social media to build community, drive engagement, and elevate their brand in an increasingly competitive landscape. Follow his insights and updates on platforms like Instagram, Medium, and Twitter @youngdurg to stay connected with his impactful work in digital strategy.
