John Dalton serves as the Director of Communications and Marketing at Indiana University East, where he plays a pivotal role in shaping the institution's public image and enhancing its outreach efforts. With a robust background in higher education marketing, John leads a dynamic team within...
John Dalton serves as the Director of Communications and Marketing at Indiana University East, where he plays a pivotal role in shaping the institution's public image and enhancing its outreach efforts. With a robust background in higher education marketing, John leads a dynamic team within the Office of Communications and Marketing, overseeing critical functions such as media relations, public relations, graphic and web design, and web development. His strategic vision focuses on elevating the university's reputation and fostering strong relationships with stakeholders, including prospective students, alumni, and community partners.
Currently, John is spearheading several key projects aimed at increasing engagement through innovative digital marketing strategies and social media campaigns. His expertise in creative writing and video production allows him to craft compelling narratives that resonate with diverse audiences, while his management skills ensure that projects are executed efficiently and effectively. In addition to his work in media relations, John is deeply involved in event planning, leveraging his experience to create memorable experiences that showcase the university's strengths and achievements.
John's commitment to fundraising initiatives further underscores his multifaceted role, as he collaborates with various departments to develop targeted campaigns that highlight the impact of donor contributions. His proficiency in copywriting and newsletter creation enhances communication efforts, keeping the university community informed and engaged. As a leader in the field, John Dalton continues to drive Indiana University East's marketing and communications strategy, ensuring that the institution remains a competitive force in the higher education landscape.