John Bortoletto is a dynamic Co-Founder at ReX Fitness LLC, where he leverages his extensive background in International Business, Education, Coaching, Sports Management, IT Consulting, and Business Development to drive the company’s growth and innovation. With a passion for empowering individuals through fitness, John is...
John Bortoletto is a dynamic Co-Founder at ReX Fitness LLC, where he leverages his extensive background in International Business, Education, Coaching, Sports Management, IT Consulting, and Business Development to drive the company’s growth and innovation. With a passion for empowering individuals through fitness, John is dedicated to aligning ReX Fitness’s business development strategies with his core values of health, community, and sustainability.
In his current role, John conducts comprehensive market research and strategic planning to ensure the successful launch of ReX Fitness’s initiatives. By collaborating closely with the Small Business Association (SBA), the Procurement Technical Assistance Center (PTAC), and seasoned business mentors, he gains invaluable insights into effective business models that resonate with target audiences. His expertise in creating robust business plans allows him to highlight the strengths of ReX Fitness while differentiating it from competitors in a crowded marketplace.
John’s skills in research, teamwork, and agile methodologies, combined with his proficiency in tools like JIRA and Kanban, enable him to navigate the complexities of product development and project management effectively. As a product owner, he champions a collaborative approach that fosters innovation and responsiveness to market demands. Additionally, his experience in social media and entrepreneurship positions him to effectively engage with the fitness community, promoting ReX Fitness’s mission and values. Through his visionary leadership and strategic acumen, John Bortoletto is not only shaping the future of ReX Fitness but also inspiring others to pursue their dreams in the ever-evolving fitness industry.
